meet
Sofia
Rooted in community and driven by purpose, we connect you with essentials that uplift diverse voices and empower inclusive economies.
mission statement
Rooted Routes is your cultural hub for minority-owned essentials
Rooted in community and driven by purpose, we connect you with essentials that uplift diverse voices and empower inclusive economies.
why rooted routes
We exist to amplify the voices and experiences of historically marginalized communities. We are deeply committed to centering minority representation—not just in visuals, but in values, leadership, and lived experience.
Our work is rooted in the belief that true empowerment begins when people see themselves reflected in the narratives that shape our world. From strategy to storytelling, we prioritize authenticity, equity, and cultural relevance in everything we do.
our values
Growth
We foster environments where communities and ideas can evolve, thrive, and lead lasting change.
unity
We believe in the power of collective action and shared purpose to drive meaningful impact.
heritage
We honor the roots, stories, and traditions that shape identity and inspire future generations.
authenticiy
We lead with honesty and intention, ensuring that every voice and vision is genuinely represented.